[ Simon Blanchard - Assistant Professor of Marketing at Georgetown University]

Simon J. Blanchard

I am assistant professor of marketing at the McDonough School of Business at Georgetown University. My research involves the empirical modeling of heterogeneity in consumer decision making processes, with a focus on the way consumers spontaneously categorize products and brands.

My research has or is scheduled to appear in academic journals such as the Journal of Consumer Research, Marketing Letters and Psychometrika.

To obtain a copy of my vita, contact me at sjb247 - georgetown.edu.

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 [Georgetown University profile]

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